Henry's Supermarkets have been very effective in positioning itself as stores that offer superior products at a discounted rate. With respect to the positioning strategies, its strategy reflects positioning based on:
A)benefit.
B)applications.
C)use.
D)price/quality.
E)product class.

Question

Quizplus · Accepted Answer

Henry's Supermarkets' positioning strategy is based on offering superior quality products at a discounted rate. This reflects a price/quality positioning strategy, where the company is positioning itself as a provider of high-quality products at a lower price than its competitors.

Henry's Supermarkets Have Been Very Effective in Positioning Itself as Stores