Premium Sports Apparels came up with an ad for shorts which is specially designed for athletes. The ad which was featured in a sports magazine shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by:
A) product user.
B) product demographics.
C) cultural symbols.
D) product class.
E) distribution intensity.
Correct Answer:
Verified
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