Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to gain an advantage over Magic Soups, another packaged soup manufacturer. In the given scenario, which of the following positioning strategies has Yummy Soups used?

Question

Quizplus · Accepted Answer

Yummy Soups has used competitor positioning strategy to position itself as better tasting and more appropriate to the adult palate compared to Magic Soups.

Yummy Soups Positioned Itself as Better Tasting and More Appropriate