The nonpersonal nature of advertising means that there is generally ample opportunity for immediate feedback from the message recipient.

Question

Quizplus · Accepted Answer

The statement is incorrect. The nonpersonal nature of advertising means that there is generally no opportunity for immediate feedback from the message recipient. Therefore, before the message is sent, the advertiser must consider how the audience will interpret and respond to it.

The Nonpersonal Nature of Advertising Means That There Is Generally