Not all marketing transactions involve the exchange of money for a product or service.
Not all marketing transactions involve the exchange of money for a product or service.

Question

Quizplus · Accepted Answer

Nonprofit organizations often engage in marketing activities to solicit donations and support for their cause or mission. These marketing transactions do not involve a direct exchange of money for a product or service, but rather the exchange of money for the support of a cause or organization.

Not All Marketing Transactions Involve the Exchange of Money for a Product