Which of the following best defines integrated marketing communications?
A)It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
B)It involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
C)It is software that gathers and analyzes information about customer interactions with all the employees of a company.
D)It is a collection of informational resources that describes a company's products and services and assists in marketing the same.
E)It involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usagE.During the 1980s, firms began moving toward the process of integrated marketing communications (IMC), which involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers. This includes advertising, public relations, personal selling, sales promotion, direct marketing, and digital marketing, with the goal of providing a consistent and cohesive message to customers.

Which of the Following Best Defines Integrated Marketing Communications