The primary goal of an integrated marketing communications program is to:
A)have a company's entire marketing and promotional activities project a consistent, unified image to its customers.
B)control all facets of a product's distribution.
C)communicate with customers primarily through mass-media advertising.
D)have complete control over all the channel partners in the distribution channel and to slow down the rate of diffusion of a new product among the customers.
E)create a strong distribution network, via marketing, which is capable of destabilizing any competition.

Question

Quizplus · Accepted Answer

The primary goal of an integrated marketing communications program is to ensure that a company's entire marketing and promotional activities project a consistent, unified image to its customers. This includes advertising, direct marketing, sales promotion, public relations, personal selling, and any other communication channels used by the company. By achieving consistency in messaging and branding across all of these channels, a company can create a strong, clear image in the minds of consumers and achieve its overall marketing objectives.

The Primary Goal of an Integrated Marketing Communications Program Is