Which of the following is true of integrated marketing communication?
A)It does not include sales promotion.
B)It calls for a "big picture" approach to promotional activities.
C)It segregates and highlights various promotional activities.
D)It is also typically referred to as buzz marketing.
E)It personifies advertising as the dominant form of promotion.

Question

Quizplus · Accepted Answer

Integrated marketing communication (IMC) calls for a "big picture" approach to promotional activities, meaning that all marketing communication should work together to present a consistent and cohesive message to the target audience. IMC involves the integration of various promotional activities such as advertising, sales promotion, public relations, personal selling, and direct marketing. Therefore, choices A, C, D, and E are incorrect.

Which of the Following Is True of Integrated Marketing Communication