According to the definition of integrated marketing communications (IMC) given by Don Schultz, which of the following is true of IMC?
A)It is a tactical integration of various communication activities.
B)It does not view the audience as an important part of the IMC process.
C)It does not view the employees as an important part of the IMC process.
D)It is viewed as an ongoing strategic business process.
E)It simply involves bundling promotional mix elements together.

Question

Quizplus · Accepted Answer

According to Don Schultz's definition, IMC is viewed as an ongoing strategic business process that involves the coordination of all marketing communication efforts. It is not just a tactical integration of various communication activities or simply bundling promotional mix elements together. Furthermore, IMC places emphasis on both the audience and employees as important parts of the process. Therefore, option D is the correct answer.

According to the Definition of Integrated Marketing Communications (IMC) Given