The central theme of the concept of _____ is that all of an organization's promotional elements and marketing activities reach out consistently and in a unified manner with its customers.
A)the marketing mix
B)audience segmentation
C)integrated marketing communications
D)the promotional mix
E)cumulative prospect theory

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the concept that all aspects of an organization's promotional mix work together to create a seamless message to customers. This includes advertising, public relations, personal selling, direct marketing, and any other communication that an organization uses to reach out to its customers. The goal of IMC is to create a consistent message and brand image across all of these channels, which in turn helps to build customer loyalty and increase sales.

The Central Theme of the Concept of _____ Is That