Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media?
A)Advertising
B)Branding
C)Packaging
D)Publicity
E)Sales promotion

Question

Quizplus · Accepted Answer

Advertising is defined as a paid form of nonpersonal presentation of ideas, goods or services by an identified sponsor using predominantly mass media. The other options, branding, packaging, publicity, and sales promotion, may be a part of the promotional mix, but they are not specifically defined as paid forms of nonpersonal presentation using mass media.

Which of the Following Elements of the Promotional Mix Is