The basic elements that are used to accomplish an organization's marketing communication objectives are referred to as:
A)the marketing mix.
B)marketing strategy tools.
C)the growth-share matrix.
D)the promotional mix.
E)the hype cyclE.The basic tools used to accomplish an organization's communication objectives are often referred to as the promotional mix.Traditionally, the promotional mix has included four elements: advertising, sales promotion, publicity/public relations, and personal selling.

Question

Quizplus · Accepted Answer

The basic elements used to accomplish an organization's marketing communication objectives are referred to as the promotional mix, which traditionally includes advertising, sales promotion, publicity/public relations, and personal selling. Therefore, option D - the promotional mix - is the best choice.

The Basic Elements That Are Used to Accomplish an Organization's