Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?
A) Advertising
B) Personal selling
C) Sampling
D) Couponing
E) Door-to-door selling
Correct Answer:
Verified
Q37: CL Inc., a new firm, used mass
Q38: Price, product, place, and promotion together form
Q39: The central theme of the concept of
Q40: The process of assimilating mass-media advertisements with
Q41: Which of the following is true of
Q43: Retail/local advertising often takes the form of:
A)trade
Q44: Which of the following elements of the
Q45: Which the following factors is generally neglected
Q46: The basic elements that are used to
Q47: Which of the following is true of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents