Price, product, place, and promotion together form the:
A)points-of-parity.
B)promotional mix.
C)marketing mix.
D)supply chain components.
E)exchange mix.

Question

Quizplus · Accepted Answer

Price, product, place, and promotion are the four Ps of the marketing mix, which is a framework that outlines the elements involved in successfully bringing a product or service to market. It includes decisions around product features, pricing strategies, distribution channels, and promotional tactics.

Price, Product, Place, and Promotion Together Form The