Advertising done for the purpose of building store traffic and encouraging consumers to make a purchase takes the form of _____ advertising.
A)trade
B)facultative
C)professional
D)direct-action
E)B-to-B

Question

Quizplus · Accepted Answer

Direct-action advertising is designed to stimulate an immediate response from the consumer, such as visiting a store or making a purchase. It is often used to create store traffic and encourage purchases, making it the best choice for the given scenario. Trade advertising focuses on reaching other businesses, facultative advertising is not a recognized category, professional advertising is aimed at promoting professional services, and B-to-B advertising is geared toward promoting business-to-business transactions.

Advertising Done for the Purpose of Building Store Traffic and Encouraging