Which of the following is true of trade-oriented sales promotion?
A)It is also known as buzz promotion.
B)It targets members of the supply chain.
C)It is targeted at the ultimate user of a product.
D)It uses rebates and couponing.
E)It includes sweepstakes and premiums.

Question

Quizplus · Accepted Answer

Trade-oriented sales promotion is targeted at members of the supply chain, such as wholesalers, distributors, and retailers, rather than the ultimate user of the product. It includes tactics such as trade allowances, point-of-purchase displays, and co-op advertising, aimed at motivating these intermediaries to carry and promote the product.

Which of the Following Is True of Trade-Oriented Sales Promotion