Which of the following features of direct-response advertising differentiates it from other forms of advertising?
A)It provides for immediate feedback from the message recipient.
B)It makes use of only magazines as a primary medium of advertising.
C)It is a form of nonpersonal mass media communication medium.
D)It is most widely used because of its pervasiveness.
E)It is a paid form of mass media communication medium.

Question

Quizplus · Accepted Answer

Direct-response advertising provides for immediate feedback from the message recipient, which differentiates it from other forms of advertising. Other forms of advertising may not receive immediate feedback or may receive delayed feedback.

Which of the Following Features of Direct-Response Advertising Differentiates It