According to an integrated marketing communications planning model, which of the following activities is best associated with the review of marketing plan step?
A)Integrating promotional-mix strategies
B)Analyzing source, message, and channel factors
C)Assessing environmental influences
D)Setting direct-marketing objectives
E)Purchasing media time and space

Question

Quizplus · Accepted Answer

The review of marketing plan step involves assessing the current marketing situation, evaluating performance against objectives, and taking corrective action as needed. This step includes assessing external and internal factors that could impact the marketing plan, such as competitive activity, changes in consumer behavior, and industry trends. Therefore, assessing environmental influences is the activity best associated with this step. Integrating promotional-mix strategies, analyzing source, message, and channel factors, setting direct-marketing objectives, and purchasing media time and space are activities more commonly associated with other steps in the integrated marketing communications planning model.

According to an Integrated Marketing Communications Planning Model, Which of the Following