According to an integrated marketing communications planning model, which of the following activities is best associated with the analysis of communication process step?
A)Allocating tentative budgets
B)Analyzing source, message, and channel factors
C)Competitive analysis
D)Designing and implementing direct-marketing programs
E)External analysis

Question

Quizplus · Accepted Answer

Analyzing source, message, and channel factors is part of the analysis of communication process step in an integrated marketing communications planning model. This step involves identifying the target audience, determining the objectives of the communication, and analyzing various factors that affect the effectiveness of the communication message, including the source of the message, the message itself, and the channels used to deliver the message.

According to an Integrated Marketing Communications Planning Model, Which of the Following