Question 1

Publishing your Web site means transferring your files to the Web server.

Accepted Answer

Publishing your Web site means making it available on the internet by transferring the necessary files to a web server.

Question 2

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.
A) SEO
B) Optimized
C) Virtual
D) Indexed

Accepted Answer

Virtual web hosting allows multiple websites to share resources on one server, making it a more cost-effective option compared to dedicated hosting where you pay for an entire server to host your website.

Question 3

A ____ name is the server name portion of the URL.
A) domain
B) target
C) machine
D) path

Accepted Answer

The domain name is the server name portion of the URL. It is the part of the URL that identifies the location of the web page or website. For example, in the URL "https://www.google.com/search?q=domain+name" the domain name is "google.com".

Question 4

The ____ is a compressed format that allows computers to display and manipulate text.
A) SEO
B) W3C
C) UTF
D) FTP

Accepted Answer

UTF (Unicode Transformation Format) is a character encoding that allows computers to display and manipulate text in various languages and scripts. It is not a compressed format, but rather a standard encoding format for text. SEO (Search Engine Optimization) and W3C (World Wide Web Consortium) are related to website optimization and standards, while FTP (File Transfer Protocol) is a protocol used for transferring files over the internet. Therefore, none of these options are related to compressed formats for text display and manipulation.

Question 5

There are currently six companies that provide Web hosting services.

Accepted Answer

There are many companies that provide web hosting services, far more than just six.

Question 6

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

Accepted Answer

This is a common and effective method for website promotion, known as reciprocal linking. By exchanging links with other websites, you can increase your website's visibility and traffic, as well as potentially improve your search engine ranking.

Question 7

Search engines use meta tag descriptions to find your Web pages, while they display meta tag keywords next to the respective Web page URLs.

Accepted Answer

This statement is true. Search engines typically use meta tag descriptions to provide a brief summary of a web page's content in search results, while meta tag keywords are less commonly used but can still have some relevance to search ranking.

Question 8

A Web site is an active marketing tool.

Accepted Answer

A website is an active marketing tool because it allows businesses to showcase their products or services, communicate with potential customers, and generate leads or sales through online channels.

Question 9

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

Accepted Answer

Optimizing a Web site does involve editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

Question 10

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique, and that all users of the Internet can find all valid addresses.

Accepted Answer

The W3C (World Wide Web Consortium) is not responsible for managing and coordinating the Domain Name System (DNS). This responsibility falls under ICANN (Internet Corporation for Assigned Names and Numbers). The W3C's main focus is to develop and maintain web standards to ensure the interoperability and accessibility of the World Wide Web.

Question 11

____ contains trusted public information regarding Internet domain name registration services.
A) The W3C
B) InterNIC
C) The NSF
D) DNS

Accepted Answer

InterNIC is responsible for managing and providing information about domain name registration services. The other options have different functions and responsibilities related to the Internet but are not specifically related to domain name registration services.

Question 12

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

Accepted Answer

Registering your site with search engines that specialize in your niche or industry can help increase targeted traffic to your site, leading to better engagement and conversion rates.

Question 13

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL) from the list of URLs that the search engine displays.

Accepted Answer

Visitors typically look at the meta tag description to understand what the webpage is about before deciding whether to click the link or not.

Question 14

____ is the process of improving the amount of traffic that you get on your Web site.
A) URL management
B) Web optimization
C) HTMLx
D) SEO

Accepted Answer

SEO refers to search engine optimization, which involves optimizing your website to rank higher in search engine results pages (SERPs) and increase organic traffic to your website.

Question 15

UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.

Accepted Answer

UTF-16 is widely used and considered the preferred encoding standard for Web pages, e-mail, and other applications due to its ability to handle a wide range of characters from various languages, including emoji and other symbols.

Quiz 9: HTML Special Feature 1: Attracting Visitors to Your Web Site

Publishing your Web site means transferring your files to the Web server.

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

A ____ name is the server name portion of the URL.

The ____ is a compressed format that allows computers to display and manipulate text.