When a company makes use of SWOT analysis, what is one of its objectives?
A) identify the best employees to fill each position within the organization
B) set specific short-term performance standards for each department
C) evaluate the desirability of issuing stocks or bonds in the current financial climate
D) identify the things it does well as an organization and the things it needs to improve

Question

Quizplus · Accepted Answer

The main objective of SWOT analysis is to identify the organization's strengths and weaknesses (internal factors) and opportunities and threats (external factors). This helps the company to focus on improving its weaknesses, leveraging its strengths, and addressing potential threats and opportunities in the market. Option A is incorrect as identifying best employees is not the objective of SWOT analysis. Option B is incorrect as setting short-term performance standards is a separate task that may be informed by SWOT analysis. Option C is incorrect as financial decisions such as issuing stocks or bonds are not directly related to SWOT analysis.

When a Company Makes Use of SWOT Analysis, What Is