A click-and-mortar business strategy is also referred to as a ________ business strategy.
A) click-and-flip
B) brick-and-mortar
C) click-only
D) bricks-and-clicks
E) brick-and-flip

Question

Quizplus · Accepted Answer

A click-and-mortar business strategy is also known as a bricks-and-clicks business strategy. This strategy involves a company having both physical brick-and-mortar stores as well as an online presence or e-commerce platform, allowing customers to interact with the company through multiple channels. This strategy can help a company expand its reach and provide customers with more options for accessing their products or services.

A Click-And-Mortar Business Strategy Is Also Referred to as a ________