Which of the following statements explain mass customization?
A) Firms tailor their products and services to meet a customer's particular needs on a large scale.
B) Firms immediately provide communication to and receive feedback from customers.
C) Firms provide ways for clients to conduct business online without human assistance.
D) Firms market their products and services over vast distances.
E) Firms link Web sites to corporate databases to provide real-time access to personalized information.

Question

Quizplus · Accepted Answer

Mass customization refers to the mass production of customized goods or services. This means that firms tailor their products to meet a customer's particular needs on a large scale, resulting in a personalized experience for the customer without sacrificing efficiency or cost-effectiveness.

Answer: E 
 Mass customization often relies on technology, such as linking Web sites to corporate databases to provide real-time access to personalized information. This allows firms to tailor products and services to individual customers while still producing them on a large scale.

Which of the Following Statements Explain Mass Customization