Which of the following best describes customer satisfaction?
A) It refers to the customer's feeling that a product has met or exceeded expectations.
B) It is most likely to be achieved by companies that have a production orientation.
C) It is the same as customer value.
D) It can occur even if the product does not meet customer expectations.

Question

Quizplus · Accepted Answer

Customer satisfaction refers to the customer's perception and feeling that a product or service has met or exceeded their expectations. It is based on the perceived quality, value, and usability of the product or service. Choice B is incorrect as customer satisfaction is more likely to be achieved by customer-centric companies that focus on meeting the needs and wants of their customers. Choice C is incorrect as customer value refers to the perceived benefits that customers receive from a product or service in relation to its cost. Choice D is incorrect as customer satisfaction cannot occur if the product does not meet customer expectations.

Which of the Following Best Describes Customer Satisfaction