A company with the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price has which of the following advantages?
A) relationship building advantage
B) niche advantage
C) differential competitive advantage
D) comparative advantage

Question

Quizplus · Accepted Answer

A differential competitive advantage is the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price. This gives the company an advantage over competitors who cannot offer the same unique value proposition. A relationship building advantage refers to the ability to build strong relationships with customers, a niche advantage refers to specializing in a specific market segment, and a comparative advantage refers to the ability to produce goods or services at a lower cost than competitors. None of these advantages necessarily involve offering a unique product or service with added value beyond price.

A Company with the Ability to Provide a Unique Product