What is a company's ability to target and effectively serve a single segment of the market within a limited geographic area?
A) cost competitive advantage
B) niche competitive advantage
C) differential competitive advantage
D) comparative advantage

Question

Quizplus · Accepted Answer

The ability to target and effectively serve a single segment of the market within a limited geographic area is referred to as a niche competitive advantage. This is when a company can specialize in meeting the specific needs and preferences of a narrow market segment better than its competitors. This can lead to loyal customers and higher profit margins.

What Is a Company's Ability to Target and Effectively Serve