The blend of the marketer's tools is called the four Ps. What are the four Ps?
A) product, price, place, possession
B) price, presentation, place, product
C) product, price, presentation, possession
D) product, price, promotion, place

Question

Quizplus · Accepted Answer

The four Ps of the marketer's tools are product, price, promotion, and place. Option A is incorrect because it includes "possession," which is not a part of the four Ps. Option B includes "presentation," which is not one of the four Ps either. Option C includes "presentation" and "possession," which are not part of the four Ps.

The Blend of the Marketer's Tools Is Called the Four