When Kellogg's designed a new package for its Special K Plus cereal, it decided to make it look like a milk carton to emphasize the product's calcium content. This type of decision was made as part of which strategy?
A) place
B) promotion
C) pricing
D) product

Question

Quizplus · Accepted Answer

The decision to design the package to emphasize the product's calcium content is related to the product strategy. Kellogg's is focusing on the product itself by highlighting its nutritional value through the packaging design.

When Kellogg's Designed a New Package for Its Special K