Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding. Robi has mailed promotional flyers on the shampoo to all the dog groomers in the nation. He has also run ads in several different women's magazine. Which of the following strategies is described by Robi's actions?

Question

Quizplus · Accepted Answer

Lee Robi's actions describe a promotional strategy, which seeks to inform and persuade potential customers about a product or service through various communication channels such as advertising, personal selling, sales promotion, and public relations. In this case, Robi has used direct mail and magazine ads to reach dog groomers and women who are likely to own dogs and be interested in grooming products. This approach aims to create awareness, generate interest, and encourage purchase or adoption of the shampoo.

Lee Robi Has Developed a Dog Shampoo That Promotes Softer