Revlon is in financial trouble; its total debt is 150 percent greater than its total assets. To increase sales, the cosmetics manufacturer hired actress Halle Berry to be its spokesperson. The company hopes Berry will act as which of the following influences on consumers?

Question

Quizplus · Accepted Answer

By hiring Halle Berry as its spokesperson, Revlon hopes she will act as an opinion leader for consumers. Opinion leaders are individuals who have a significant influence on the attitudes and behaviors of others in their social circle. With Berry's celebrity status and positive reputation, Revlon is hoping that her association with the brand will encourage others to try their products and ultimately increase sales.

Revlon Is in Financial Trouble; Its Total Debt Is 150