Which type of marketing is the application of marketing to social issues and causes?
A) promotional marketing
B) not-for-profit marketing
C) social marketing
D) support marketing

Question

Quizplus · Accepted Answer

Social marketing is the application of traditional marketing techniques to promote behavioral change in individuals or societal groups with respect to social issues, such as public health, environmental protection, and social justice. Social marketing campaigns aim to raise awareness, change attitudes and behaviors, and create a social norm around a specific issue or cause. The ultimate goal of social marketing is to create a positive social impact and benefit the target audience or society as a whole, rather than generating profits for a company or organization.

Which Type of Marketing Is the Application of Marketing to Social