Formal and informal groups that influence buyer behaviour are referred to as which of the following?
A) persuasive groups
B) peer groups
C) reference groups
D) elder groups

Question

Quizplus · Accepted Answer

The formal and informal groups that influence buyer behaviour are called reference groups. These groups can have a significant impact on a person's purchasing decisions, as they provide a standard of comparison and influence attitudes and behavior. Peer groups and elder groups may be part of a person's reference group, but persuasive groups are not a commonly recognized term in the context of buyer behavior.

Formal and Informal Groups That Influence Buyer Behaviour Are Referred