According to the affect heuristic, beef consumption will rise following publication of news articles reporting the dangers of mad cow disease.

Question

Quizplus · Accepted Answer

The affect heuristic suggests that people may make decisions based on their emotional response to a particular issue, rather than on a logical evaluation of available evidence. In the case of news articles reporting the dangers of mad cow disease, the affect heuristic would likely lead to a decrease in beef consumption due to fear and negative emotions associated with the disease. Therefore, the statement is false.

According to the Affect Heuristic, Beef Consumption Will Rise Following