To speed adoption of a new product,the marketing team should:
A) ensure that features and benefits can be communicated or demonstrated.
B) design the maximum amount of complexity into the product.
C) discourage limited use on a "trial" basis.
D) attempt to make a clean break with existing customer values.
E) rely heavily on word-of-mouth marketing.

Question

Quizplus · Accepted Answer

Communicating or demonstrating the features and benefits of a new product is crucial in helping potential customers understand its value proposition and making an informed decision to adopt it. This can be done through targeted marketing campaigns, product demos or free trials, and effective communication of the unique selling proposition. Complexity, limited use, and ignoring customer values can have the opposite effect and hinder adoption, while relying solely on word-of-mouth may not be sufficient for rapid adoption.

To Speed Adoption of a New Product,the Marketing Team Should