One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:
A)interest.
B)evaluation.
C)trial.
D)adoption.
E)awareness.

Question

Quizplus · Accepted Answer

The first step in the adoption process is the individual becoming aware of the innovation or idea. They must first have knowledge of its existence before they can consider adopting it. Therefore, choice E, awareness, is the correct answer.

One of the Basic Elements of Sociologist Everett Roger's Diffusion