In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette (DCC)player. DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. This latter feature reflects which of the following characteristics of innovations?
A)relative advantage
B)communicability
C)compatibility
D)complexity
E)divisibility

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which an innovation is consistent with existing values, past experiences, and the needs of potential adopters. In this case, the DCC player is compatible with the older, analog cassette format that many customers still have, which can make it easier for them to adopt the new digital format.

In the 1990s, Philips Electronics Developed a New Consumer Electronics