The rate of adoption of the new Apple watch is slow, particularly in developing country markets with low rates of literacy. This can generally be attributed to which characteristics of innovation?
A)compatibility
B)relative advantage
C)divisibility
D)communicability
E)complexity

Question

Quizplus · Accepted Answer

The slow rate of adoption in developing country markets with low rates of literacy suggests that the complexity of the innovation, i.e. the Apple watch, is a hindrance to its adoption. Factors such as low literacy rates can make it difficult for consumers to understand the features and functionalities of a complex innovation, thus slowing down its adoption.

The Rate of Adoption of the New Apple Watch Is