If a marketing manager plans to enter newly industrializing-countries (NICs)or other Asia markets with a product that has proved to be successful in the home market, the product's diffusion processes are likely to be:
A)negligible since consumers will take time to assess the relative advantage.
B)much slower than in the home market.
C)much faster than in the home market.
D)similar to that in the home market.
E)less compatible in the Asian market.

Question

Quizplus · Accepted Answer

NICs and other Asian markets have been known for their rapid economic development, which has encouraged consumerism. Therefore, the product's diffusion processes are likely to be much faster than in the home market, as consumers are more open to new products and less hesitant to adopt them. Additionally, the cultural similarity between some Asian countries and the home country of the product can also facilitate the diffusion process.

If a Marketing Manager Plans to Enter Newly Industrializing-Countries (NICs)or