Campbell is the world's largest soup company,commanding about 80% of the U.S.canned soup market.However,the company has a presence in only 6% of the world's soup markets.Russians eat 32 billion servings of soup each year,and the Chinese consume 300 billion! By contrast,Americans eat 15 billion servings each year.Sensing a huge opportunity,Campbell has dispatched teams to observe Russian and Chines habits.This type of interpretation and decision is based on:
A) demand pattern analysis.
B) income elastic analysis.
C) time series displacement.
D) polycentrism.
E) comparative analysis.

Question

Quizplus · Accepted Answer

Comparative analysis is the process of comparing two or more things in order to identify their similarities and differences. In this case, Campbell is comparing the soup consumption habits of Russians and Chinese to those of Americans in order to identify potential opportunities for growth.

Campbell Is the World's Largest Soup Company,commanding About 80% of the U.S.canned