When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.
A)primary
B)secondary
C)incipient
D)quantitative
E)MIS

Question

Quizplus · Accepted Answer

Primary data is collected firsthand for a specific research purpose, and in this case, the Coca-Cola company convened focus groups to directly collect data on market acceptance of a new product design.

When the Coca-Cola Company Convened Focus Groups in Europe and Asia