A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:
A)focus group.
B)invasion of privacy.
C)consumer panel study.
D)factor analysis.
E)observation.

Question

Quizplus · Accepted Answer

This type of research method is considered observation because it involves watching families in their natural environment to gather data on their behaviors and preferences without interfering with their activities.

A Marketer of Breakfast Cereals Might Send Researchers to Preselected