To gain insights for product and package design improvements,Procter & Gamble sent video crews into 80 households in the United Kingdom,Italy,Germany,and China.P&G's ultimate goal was to amass an in-house video library database.This type of technique is known as:
A) scaling technique.
B) qualitative technique.
C) projective technique.
D) reactivity technique.
E) MDS technique.
Correct Answer:
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