Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?
A)use multiple indicators
B)develop customized measures specific to an industry or product
C)conduct comparative assessments in neighboring countries
D)observation should be weighted more heavily than statements of purchase intention
E)all of the above

Question

Quizplus · Accepted Answer

David Arnold's recommendations for companies engaged in global market research include using multiple indicators, developing customized measures specific to an industry or product, conducting comparative assessments in neighboring countries, and weighting observation more heavily than statements of purchase intention. These strategies are designed to provide a comprehensive and accurate understanding of global markets.

Which of the Following Correctly Reflects Marketing Expert David Arnold's