In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers and a trained moderator facilitated discussion asking questions related to brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:
A)survey research.
B)observational studies.
C)comparison studies.
D)focus group research.
E)experimental research.

Question

Quizplus · Accepted Answer

This is an example of focus group research, where a small, diverse group of people are led by a moderator to discuss and provide feedback on products, services, or marketing strategies. The method is qualitative and aims to gain insights into the participants' attitudes, beliefs, and reactions.

In Singapore,Coca-Cola Wanted to Develop an Advertisement Program