Question 1

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:
A) perfume and fragrance were moved to the front in order to avoid any horse dung odors.
B) goods were put within reach of the customers.
C) goods were kept behind counters and were available by asking store clerks.
D) customers always came first.
E) early bird specials were offered.

Accepted Answer

The changes incorporated by Selfridge's department store included putting goods within reach of customers, offering early bird specials, putting perfume and fragrance at the front to avoid horse dung odors, and prioritizing customer service. However, one change that was not incorporated was keeping goods behind counters and only available by asking store clerks. In fact, Selfridge's store was known for allowing customers to browse and handle the merchandise freely, which was a radical departure from the traditional approach of many department stores at the time.

Question 2

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:
A) in Europe, horse meat is available from a variety of suppliers.
B) it is legal to produce horse meat in the United States.
C) horses are shipped from the United States to Mexico and Canada for slaughter.
D) Italy imports 50 million pounds of horse meat annually from Ireland.
E) horse meat is lean and high in iron and other nutrients.

Accepted Answer

It is actually illegal to produce horse meat for human consumption in the United States.

Question 3

Order processing,warehousing,and inventory management are all functions pertaining to:
A) a polycentric orientation.
B) physical distribution and logistics.
C) sales promotion.
D) personal selling.
E) chain acquisition.

Accepted Answer

Order processing, warehousing, and inventory management are all part of physical distribution and logistics, which involves the activities involved in the movement of goods from the producer to the consumer.

Question 4

In the axis which differentiates between retailers,IKEA falls in:
A) quadrant A.
B) quadrant B.
C) quadrant C.
D) quadrant D.
E) quadrant E.

Accepted Answer

IKEA falls in quadrant A because it offers a wide range of products at low prices.

Question 5

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:
A) intermodal transportation.
B) inventory control.
C) hypermarketing.
D) "cherry picking" a product.
E) containerization.

Accepted Answer

This scenario involves the use of multiple modes of transportation, which is known as intermodal transportation. The winery is using both trucking and ocean shipping to transport its product. Additionally, the mention of a container suggests the use of containerization.

Question 6

When a company uses intermodal or multimodal transportation,it is:
A) using multiple channels.
B) using land and water shipping.
C) shipping via more than one railroad line.
D) using the services of both UPS and FedEx.
E) using different size containers for shipment.

Accepted Answer

Intermodal or multimodal transportation refers to the use of multiple modes of transportation, typically involving a combination of land and water shipping. This allows for greater flexibility and efficiency in the shipping process, as goods can be transported by the most appropriate mode for each leg of the journey. For example, goods may be transported by truck to a port, then by ship across the ocean, and finally by another truck to their destination.

Question 7

Inventory management is:
A) determining what type of warehouse to manage.
B) establishing an inventory channel.
C) managing physical distribution of products.
D) purchasing products.
E) ensuring cost control.

Accepted Answer

The answer of Inventory management is:
A) determining what type of...

Question 8

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.

Accepted Answer

The answer of When British entrepreneur Richard Branson established the...

Question 9

The entry global retailing market expansion strategies include all of the following except:
A) franchise.
B) chain acquisition.
C) departmental stores.
D) joint ventures.
E) organic.

Accepted Answer

Departmental stores are actually a type of retail format and not a market expansion strategy. The other options (franchise, chain acquisition, joint ventures, and organic) all involve different approaches for expanding into new markets.

Question 10

Saks Fifth Avenue has ________ stores in the Middle East.
A) licensed
B) organic
C) franchise
D) joint venture
E) own-label focus

Accepted Answer

Saks Fifth Avenue has licensed stores in the Middle East, meaning that they have given permission to a third party to operate stores under their brand name in exchange for a fee or royalty.

Question 11

"Containerization" refers to a company's:
A) designing attractive product packaging that will help a product "sell itself."
B) use of computer technology to keep a lid on ("contain") distribution costs.
C) use of refrigerated warehouses for perishable products.
D) use of standard-sized shipping boxes that can be transported in various ways.
E) method of shipment by using oval size steel containers to fit different commodities.

Accepted Answer

The answer of "Containerization" refers to a company's:
A) designing attractive...

Question 12

An important new tool for inventory management is:
A) ODW.
B) RFID.
C) LEGO.
D) VUCA.
E) EPOS.

Accepted Answer

RFID (Radio Frequency Identification) is an important new tool for inventory management as it allows for real-time tracking of inventory and can improve accuracy and speed of inventory counts. RFID tags can be attached to products or pallets, and the information can be automatically updated in a database as items move through a warehouse or supply chain. This technology can help reduce stockouts, overstocks, and manual errors in inventory management.

Question 13

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods; Dell computers provide home delivery for its products; Avon is using sales representatives and other companies are using different methods to reach consumers.Describe different channels that can be used for reaching the customers.

Accepted Answer

The answer of Nestlé in Brazil is using door-to-door selling...

Question 14

Which of the following transportation modes ranks lowest in capability?
A) truck
B) railroad
C) Internet
D) air
E) water

Accepted Answer

The answer of Which of the following transportation modes ranks...

Question 15

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.

Accepted Answer

Walmart's decision to enter into a joint venture with Mexico's largest retailer indicates that management viewed Mexico as culturally distant and difficult to enter. Joint ventures are often used in markets that are seen as challenging due to cultural, legal, or economic differences, as they allow for local expertise and easier market entry.

Question 16

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:
A) Exxon.
B) McDonald's.
C) Caterpillar.
D) IKEA.
E) Sears.

Accepted Answer

IKEA is known for sourcing materials from various parts of the world, and their products often go through multiple stages of production before reaching the final customer. This supply chain is similar to the one described in the question.

Question 17

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
A) organic growth
B) chain acquisition
C) franchise
D) joint venture
E) own-label focus

Accepted Answer

The answer of Which approach to retail expansion is most...

Question 18

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.

Accepted Answer

Branson and his team must have viewed Japan as culturally distant and difficult to enter, as they established a joint venture with the Marui retailing chain, indicating a need for a local partner to navigate the complex cultural and business landscape of Japan. This suggests that they did not view Japan as an easy market to enter without local support.

Question 19

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York,where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco,the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:
A) intermodal transportation.
B) inventory management.
C) greenfield investment.
D) hypermarketing.
E) containerization.

Accepted Answer

The situation described involves the use of multiple modes of transportation (freighter, railroad car, and another freighter) to move the containers from Europe to Japan. This is known as intermodal transportation, which involves the coordinated use of different transportation modes to move goods from origin to destination. Inventory management, greenfield investment, and hypermarketing do not accurately describe this situation. Containerization is related to the use of standardized containers for shipping, but it does not capture the multi-modal aspect of this scenario.

Question 20

Physical distribution and logistics are concerned with all but one of the following:
A) order processing.
B) warehousing.
C) inventory management.
D) transportation.
E) designing in-store displays.

Accepted Answer

Physical distribution and logistics are concerned with the movement and storage of goods from the point of origin to the point of consumption. Designing in-store displays is not related to this process and is more closely related to the marketing function.

Quiz 12: Global Marketing Channels and Physical Distribution

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Order processing,warehousing,and inventory management are all functions pertaining to:

In the axis which differentiates between retailers,IKEA falls in:

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

When a company uses intermodal or multimodal transportation,it is:

Inventory management is:

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

The entry global retailing market expansion strategies include all of the following except:

Saks Fifth Avenue has ________ stores in the Middle East.

"Containerization" refers to a company's:

An important new tool for inventory management is:

Which of the following transportation modes ranks lowest in capability?

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Physical distribution and logistics are concerned with all but one of the following: