In companies where a polycentric management orientation prevails,host-country nationals will be used in most selling situations with the exception of high-tech products sold in developed countries.

Question

Quizplus · Accepted Answer

A polycentric management orientation means that the company adapts its strategies to each country it operates in, often employing host-country nationals to manage operations locally. This approach leverages local knowledge and cultural understanding, which is particularly effective in sales and marketing. However, in the case of high-tech products in developed countries, companies might prefer to use personnel from the home country or third countries who have more technical expertise and global experience.

In Companies Where a Polycentric Management Orientation Prevails,host-Country Nationals Will