Loss aversion is the tendency to experience losses as:
A)just as painful as the pleasures that result from gains of the same magnitude.
B)more painful than the pleasures that result from gains of the same magnitude.
C)less painful than the pleasures that result from gains of the same magnitude.
D)more painful than gains of any magnitude.

Question

Quizplus · Accepted Answer

The tendency to experience losses as more painful than the pleasures that result from gains of the same magnitude is known as loss aversion.

Loss Aversion Is the Tendency to Experience Losses As