Evidence suggests that as the importance of what's at stake grows, loss aversion:
A)is reversed.
B)becomes much less pronounced.
C)becomes even more pronounced.
D)does not change.

Question

Quizplus · Accepted Answer

Loss aversion is the tendency to experience losses as more painful than the pleasures that result from gains of the same magnitude. Evidence suggests that as the importance of what's at stake grows, loss aversion becomes even more pronounced.

Evidence Suggests That as the Importance of What's at Stake