Which of the following is NOT an example of an organisation's mission?
A)We believe our first responsibility is to doctors, nurses and patients, to mothers, and all others who use our products and services (Johnson & Johnson).
B)AMAX's principal products are molybdenum, coal, iron ore, copper, lead, zinc, petroleum and natural gas, potash, phosphates, nickel, tungsten, silver, gold and magnesium.
C)We at Xeren want to increase market share by 10 per cent during the next fiscal year.
D)We are dedicated to the total success of Corning Glass Works as a worldwide competitor.
E)Hoover Universal is a diversified, multi-industry corporation with strong manufacturing capabilities, entrepreneurial policies and individual business unit autonomy.

Question

Quizplus · Accepted Answer

Mission statements are intended to define the purpose and primary objectives of an organization. Choice C, which focuses on a specific, measurable goal (increasing market share by 10 percent during the next fiscal year), is more akin to a strategic objective rather than a broad mission statement. Choices A, B, D, and E describe overarching purposes and philosophies, fitting the concept of a mission statement.

Which of the Following Is NOT an Example of an Organisation's