In the strategic management process, the ________ defines the organisational purpose and answers the question: 'What is our reason for being in business?'
A)objective
B)evaluation
C)strategy
D)mission
E)values statement

Question

Quizplus · Accepted Answer

The mission statement defines the purpose of the organisation and its reason for existence. It outlines the primary customers, products, services, and geographic areas in which the organisation operates. The mission statement helps in providing direction, focus, and identity to the organisation's strategies and objectives. It serves as a basis for decision-making and guides the development of the organisation's strategies and goals. Therefore, option D is the correct answer.

In the Strategic Management Process, the ________ Defines the Organisational